Qualmark independently evaluates tourism businesses against recognised quality and sustainability standards. 

Quality recognition and a continuous improvement pathway

Qualmark means instant recognition of quality by travellers, access to an experienced Qualmark Specialist and opportunities to improve your tourism business.

Sustainable Tourism Business Standards

An evaluation against the Sustainable Tourism Business Standards is all it takes to earn Qualmark accreditation.

In the travel trade?

Find the best local operators to create that magical New Zealand experience for your clients.

Planning a holiday?

Find Qualmark businesses on New Zealand.com by looking for the Qualmark logo when searching for accommodation, activities, and transport options.

We stand for quality assurance

As New Zealand tourism’s official quality assurance organisation, Qualmark works to protect and deepen what makes New Zealand an attractive and welcoming holiday destination.
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Ready to join us?

1000's of Kiwi tourism businesses have already earned the Qualmark accreditation, and yours could be next! Get a snapshot of what it takes from application to post evaluation.

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Latest news

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Changes to Qualmark Assessments

In 2025 Qualmark introduced a new assessment model where members received a combination of an online and in-person assessments.

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NZICC awarded Qualmark Gold

Auckland, New Zealand: The New Zealand International Convention Centre (NZICC) has been awarded Qualmark Gold under Qualmark’s Sustainable Tourism Business criteria, following an independent assessment ahead of its official opening on…

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Transition to in-person and online evaluations

Following the recent Evaluation Frequency Survey, we have listened to the feedback provided by members and found an overwhelming support for a move to in-person evaluations every other year.

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