The Sustainable Tourism Business criteria is your pathway to Qualmark accreditation, which travellers here and overseas rely on when making plans. One comprehensive evaluation by one of our friendly Qualmark Specialists every 12 months, is all it takes.
Businesses are awarded Bronze, Silver or Gold when evaluated against the Sustainable Tourism Business criteria. There’s also a star rating for accommodation providers, based on the quality of facilities and services.
We recognise that each business is unique in size, capability and resource. Our Qualmark Specialists conduct each evaluation using the Sustainable Tourism Business criteria with this in mind.
Our criteria has also become the first in New Zealand to gain official recognition by the Global Sustainable Tourism Council (GSTC), meaning members can be confident that achieving Qualmark certification meets global standards of sustainability.