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Instant recognition, promotion, and advice

Qualmark membership means instant recognition of quality by travellers, access to an experienced Qualmark Specialist and extensive opportunities to promote your business.

The importance of being sustainable

One annual evaluation based on the Sustainable Tourism Business criteria is all it takes to earn the Qualmark accreditation.

In the travel trade?

Find the best local operators to create that magical New Zealand experience for your clients.

Planning a holiday?

Jump to the best site for places to stay, things to do or ways to get around New Zealand.

We stand for quality assurance

As New Zealand tourism’s official quality assurance organisation, Qualmark works to protect and deepen what makes New Zealand an attractive and welcoming holiday destination.

Indi bikers cycling the vines in Martinborough

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1000's of Kiwi tourism businesses have already earned the Qualmark accreditation, and yours could be next! Get a snapshot of what it takes from application to post evaluation.

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Latest news

Sep 25, 2024

Transition to in-person and online evaluations

Following the recent Evaluation Frequency Survey, we have listened to the feedback provided by members and found an overwhelming support for a move to in-person evaluations every other year.

Kinross receives Inaugural 2024 Qualmark New Zealand Wine Tourism Award

Qualmark is proud to announce Kinross, located in Gibbston, Otago, has been named the first-ever recipient of the 2024 Qualmark New Zealand Wine Tourism Award.

Qualmark partnership helps to drive sustainability

Through a one-one-one assessment with our Qualmark Specialists, we help to identify opportunities for Qualmark members to work towards becoming a more sustainable business and tourism industry.

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